En 2006, le livre « Green to Gold » sortait, et pavait le chemin de quelques entreprises pionnières, désireuses d’explorer les bénéfices d’une approche développement durable, tout à la fois vertueuse et rentable. L’approche, à l’époque novatrice, était reprise en France par Auriverde pour lancer l’aventure GreenGold.
5 ans après, une suite vient de paraître, présentée par notre grand ami de Greenbiz, Joël Makower.
« Dan Esty, who along with Andrew Winston wrote the 2006 book « Green to Gold, » a highly regarded treatise on corporate environmental strategy, has just published a sequel. This time, he’s partnered with P.J. Simmons to write « The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function. » I caught up with Esty, who now heads the Connecticut Department of Energy and Environmental Protection, and Simmons, who directs the Corporate Eco Forum, to talk about their new book and the state of the art of business and the environment.
Joel Makower: It’s been five years since « Green to Gold » came out. Why another book?
P.J. Simmons: When Dan approached me to work with him on this project, the idea was to respond to the need that we heard from so many companies, of how do you drive this throughout the heart of the business, and into all aspects of business. And do it in a way that appeals to those outside of the sustainability suite, people who don’t have environment and sustainability in their titles.
Dan Esty: I think « Green to Gold » told why it makes sense to bring environment and sustainability into business strategy. « The Green to Gold Business Playbook » tells you how to do it. I think what is valuable here is that this is going to attract people that really want to know, business function by business function, what it is they can do and should do to make sustainability pay off.
For a lot of companies, in the intervening years since « Green to Gold » came out, it’s become clear that they should be paying attention to the environment. A lot of folks didn’t know what to do. For other companies the challenge was they had a game plan, but they needed to execute and needed to have support in making sure they delivered real results in terms of changed behavior and economic and eco-advantage opportunity. I think this new book provides that pathway.
La suite de l’article : Can ‘Green’ Still Lead to ‘Gold’? »
Nommée WaterShed (bassin versant en français), la maison est un modèle en matière de gestion de l’eau : récupération de l’eau de pluie, toiture végétalisée, récupération des eaux grises avec filtrage des polluants pour l’irrigation du jardin, et économies de consommation.
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